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MICHELIN®, a worldwide leader in tire manufacturing for over 120 years, and the Jihua Group Corporation Limited, a Chinese state company which works in clothing, the textile industry and the production of safety equipment, have together signed an agreement to produce and market high-performance footwear soles.


The agreement sees the birth of a Group whose main goal is to become a strategic partner for implementing a project to develop MICHELIN® brand technical soles: Jihua HK Vestar Science&Technology Limited, based in Hong Kong and JV International, located in Italy with Headquarters near Como and its Design & product development center in Verona. The structure benefits from an international team which boasts specific know-how in the sphere of technical soles and footwear.






- adaptability on different terrain

- stability and support

- traction on uneven terrain